Properly Sourcing Materials is a Priority among Architects and Designers, but Significant
Knowledge Gap Exists
TEMPLE, TX (September 6, 2017) - In a recent national survey conducted by SMS Research Advisors for Wilsonart, 70 percent of architects and designers agree that using responsibly sourced wood materials is a priority. The challenge: 99 percent could not correctly identify the majority of endangered woods from a list they were given. Furthermore, the survey revealed awareness that a wood is endangered does not always prevent usage. Up to 51 percent of endangered wood users are aware that the wood is endangered or threatened, but 40 percent of respondents said they would still specify an endangered wood if their client specifically requested it.
“We learned from this survey that professionals in the industry need to be more informed about the materials they specify,” said Tammy Weadock, Communications Manager at Wilsonart. “The largest knowledge gap exists where it could impact architects and designers the most, in their own practices.” To bridge this deep gap in awareness, knowledge and action in specifying products, Wilsonart is launching Understanding Wood: Sourcing Against the Grain, an educational initiative for architects and designers. The program aims to educate architects and designers not only on how to identify endangered and threatened woods, but to equip them to find alternate materials that meet their aesthetic and functional needs.
“The design community is largely unaware that while trees are renewable, forests are not,” said Weadock. “Aside from the lack of knowledge about specific endangered woods, designers and architects are even less informed about the rules and regulations in protected forests and the logging that happens there. Forty-two percent did not know what makes a forest protected, and only 24 percent were very familiar with the Lacey Act, which makes using responsibly harvested wood not only an ethical choice, but a legal responsibility.” Wilsonart’s program will offer the A&D community CEUs, presentations, educational materials, infographics and a white paper on this critical conservation issue. “We are urging architects and designers to use properly sourced wood materials,” Weadock noted. “This will help save protected forests, endangered wildlife and the very air we breathe.”
Key components of Understanding Wood include:
About SMS Research Advisors
SMS Research Advisors, a market research firm, provides Voice of the Customer (VOC) research expertise into market perceptions and buyer motivations across a number of different industries, from manufacturing to healthcare and technology. SMS Research partners with clients to create true success by driving business strategy with empirical data and insights. Based out of Minneapolis, MN, SMS Research Advisors is an independent subsidiary of Padilla, a national communications firm. To find out more, visit www.smsresearch.com.